Digital Business Leadership Program

Columbia Business School's Digital Business Leadership Program is an intensive, six-month, multi-modular program that prepares global executives to innovate new strategies and business models and lead their organizations to thrive in the digital age.

Digital Business Leadership Program

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Digital Business Leadership Program

We are closely monitoring the ongoing COVID-19 pandemic and have advanced virtual sessions to ensure the health, safety, and well-being of the entire community. We are committed to providing you with the most current information available about the program. Our aim is to ensure the academic integrity and learning experience of the program that you are applying for.

Every effort is being made to deliver programs as planned but contingencies may be implemented in order to continue to deliver an outstanding academic experience in a safe learning environment.

Program Highlights

6 month learning journey6

Month learning journey

10+ Faculty & practitioners10+

Faculty & practitioners

15+ Topics covered15+

Topics covered

1 Capstone Project1

Capstone Project on
digital transformation

3 Classroom immersions across 2 locations2

In-class immersions
across 2 locations

Note: Final schedule subject to change*

WHY SHOULD YOU CONSIDER THIS PROGRAM?

Curriculum

Digital Strategy

  • The 5 domains of digital transformation
  • Platforms, coopetition, and multi-sided business models
  • From mass marketing to customer networks
  • Disruptive business models and asymmetric competition
  • Decoding artificial intelligence: from science fiction to business application

Rapid Innovation

  • Innovating through experimentation and minimum viable prototypes
  • Lean Startup: the customer development method to search for business models
  • Value proposition design and jobs-to-be-done theory
  • Building an opportunity portfolio
  • Translating the Lean Startup to enterprise-scale innovation

Organizational
Transformation

  • Leading organizational change
  • Data-driven decision making and quantitative intuition
  • Building data as a strategic asset in your business
  • Surviving disruption: incumbent responses to a disruptive challenger
  • The value proposition roadmap: a customer-centric tool for rapid change
  • Digital transformation in the enterprise
Note: Topics and sessions are subject to change based on faculty availability.

Team Project

Personal Case

Guest Speakers and Site Visits

PAST SPEAKERS INCLUDE
PAST SPEAKERS INCLUDE
PAST VISITS INCLUDE
PAST VISITS INCLUDE PAST VISITS INCLUDE

Participant Profile

Participants might come from large or medium-sized organizations that are focused on digital transformation and innovation within existing industries.

The Digital Business Leadership Program helps talented leaders prepare to take on larger digital transformation roles. All the key elements of the Digital Business Leadership Program experience—the faculty, the content, peer interactions, and application exercises—are designed specifically for participants with:

THE PROGRAM COHORT

The Digital Business Leadership Program participant mix reflects diversity across functions, industries, backgrounds, companies, and life experiences.

FUNCTIONS
FUNCTIONS
EXPERIENCE
EXPERIENCE
ORGANISATIONS
ORGANISATIONS
INDUSTRIES
INDUSTRIES
Others include: eCommerce, Telecommunications, Advertising, Tourism/Hospitality, Human Resources Service Provider, Energy, Electronics/Hardware, Real Estate, Agriculture, Civil Construction
GEOGRAPHIC LOCATIONS
GEOGRAPHIC LOCATIONS

meet the faculty

David Rogers
David Rogers
Faculty Director, Digital Business Leadership Program

David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering work on customer networks and digital transformation. He is author of four books, including the Network Is Your Customer, and his best-selling book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age, published in nine languages.

Note: Faculty is subject to change

Alumni Benefits

Participants receive these select Columbia Business School alumni benefits upon completing the program:

Participant Testimonials

Kevin Brown
Judia Black
Angelo Gazzoni
Cheryl Ng
Paula Ospina
Kevin Brown
Judia Black
Angelo Gazzoni
Cheryl Ng
Paula Ospina

Program Schedule

Module Date Location
Pre Program Preparation November 2020 Pre work
Module 1 December 2020 Live online sessions
Module 2 January–February 2021 Online module
Module 3 March 15–19, 2021 San Francisco
Module 4 March 2021 Live online sessions
Module 5 March–May 2021 Online module
Module 6 May 24–28, 2021 New York City

Note:

  • Inclusions: program materials, coffee breaks and lunches
  • Exclusions: travel costs and accommodation

APPLICATION DEADLINES

Round Date Application Fees
Round 1 February 4, 2020 300 USD
Round 2 March 22, 2020 400 USD
Round 3 August 18, 2020 500 USD
Round 4 October 13, 2020 600 USD
Round 5 November 12, 2020 600 USD
Program Fee: 32,000 USD
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